On October 2, 2015, Tapiture sold to Playboy for an undisclosed amount. Tapiture is headquartered in Santa Monica, California. Leo is an investor in Tapiture and a member of its board of directors. Tapiture was spun out and in September 2012, John Ellis was hired as CEO to raise funds and build the business. The site was originally referred to as a "Pinterest for Dudes" and despite skepticism, the site was attracting 1.5 million monthly unique visitors after 6 weeks of its debut. Tapiture įollowing the success of theChive, the brothers launched an early version of Tapiture in the Summer of 2012. Keep Calm and Chive On (KCCO) is modern slang for "don't stress about life, enjoy it." The expression originated during World War II with Keep Calm and Carry On propaganda, but was morphed into a modern pop culture reference revolving around the Chive. In the summer of 2013 Resignation Media relocated to Austin, TX from Los Angeles, California. The family turned theChive into a success with a series of viral hoaxes that were reported by the mainstream media as true. Hailing from Fort Wayne, Indiana, and graduating from Indiana University, Leo now lives in Austin, Texas and works closely with brother John (co-founder of theCHIVE). Resig also co-founded a golf apparel company with actor Bill Murray called William Murray Golf. theChive is a popular men's content and commerce destination and operates native iOS and Android apps. He started the flagship site, theCHIVE, in November 2008 with his brother John Resig. Previously to Atmosphere, Resig served as co-founder and CEO of Chive Media Group, the parent company of The Chive,, , and. He is currently the co-founder and CEO the over-the-top video-on-demand service, Atmosphere.TV. Leo Resig is a U.S.-based entrepreneur in the sectors of digital media, eCommerce, and streaming television. Journalist, editor, internet entrepreneur
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